Is your branding outdated? Is your marketing letting you down? It may be time to refresh or even completely rebrand your image.
Do I need a brand refresh?
If your marketing is failing to bring in the sales, or your competitors are catching up or even copying your branding it may be time to tweak and refresh your offering. If your company ethos has changed or you simply want to attract a new demographic of customers, then a rebrand may be required.
Look at your logo, your printed marketing materials, your digital offering. Do they look fresh and modern, or are they starting to look outdated and tired? Are they consistent, or has your website evolved to take on a contemporary style, while your print mediums have stayed the same as always?
A brand refresh can help you stand out from the competition or refocus and realign your marketing efforts.
While a refresh may see existing logos, colours and presentation updated, a rebrand can take the company and its branding in a totally new direction.
What is creative branding?
Branding is how you are perceived by your customers. It’s your brand name, the style you employ, your logo and the images you use. It’s what differentiates you from your customers. It’s what makes you, you.
What is a graphic design agency?
A graphic design agency is a company of creative people who work with businesses and individuals to create engaging visuals for their online and offline marketing activities.
Made up of professional graphic designers and other creative types, such as creative directors, strategists and copywriters, the agency is well equipped to make your branding fizz. Increasingly, graphic design agencies will often offer digital as well as print design services, incorporating web designers and developers into the mix.
Knowledgeable about branding and what is effective, they can help create a whole image for your company. From your logo and corporate colours to your font and tone of voice, they can create a persona that reflects your business values and gets you sales.
What are the differences between print and web design?
There are many differences between designing for the web and designing for printed mediums. While the basics are the same, the different mediums require different techniques. Printed material, for example, is restricted to the constraints of the page. A webpage can carry on below the confines of a screen. But that doesn’t necessarily mean web designers have more freedom. As the same artwork must display well on a phone as well as a large monitor, different restrictions apply.
Graphic designers and web designers work together to create designs that work across all mediums.
Does print advertising still work?
It has been said for years that the end of print marketing is coming. However, it continues to go strong. That’s because people trust print media more than digital mediums. Be that a newspaper or a printed advert, the effort that has gone into printing the messages add credibility.
As digital media has grown, print advertising has evolved. Nowadays a brochure can work alongside a website, with QR codes and AR linking the two seamlessly. Direct mail can lead customers to a personalised URL.
Printed mail that complements a digital campaign can increase the effectiveness of both, and vice versa.
Get using both to really increase your brand recognition.
Kall Kwik St James’s are a creative design company in London
Faster than a speeding bullet, Kall Kwik St James’s can create great looking designs for all your business needs. If your image is a little behind the times, we’ll help create some excitement for you. That’s why modern marketeers come to Kall Kwik.
Find out more about graphic design and branding in London by speaking to our team on (020) 7930 1976 or filling in our contact form.