What is a brand?
There are many definitions of what a brand is. Essentially, it is the culture surrounding your business. This is reflected in the company name, logo, marketing slogan and any other material that is produced by your company.
How your company is perceived is important. Accountants and tax advisors wish to be seen as business like and trustworthy. An events company may describe themselves as fun.
What adjectives would a customer use to describe you?
That’s your brand.