Posted: February 10, 2020   •   Posted in: Marketing Tips, Printing London

Building business relationships with print

As a local printer, we understand the importance of building business relationships. That’s building relationships with our clients, with our suppliers and with other local businesses.

It’s these relationships that have seen us be successful on the high street for over 40 years. Look at our Google reviews to see how our customers are happy with what we do. As a local London based printer, we know there are many other companies who can do what we do. But our customers keep coming back to us because of the high levels of service we provide. They trust us to print their documents to the highest quality, quickly and cost effectively.

That’s because we show our customers that we care, and we want to help you connect with your customers too…

How to use print in marketing – create a great first impression

There’s a well-known quote, by the keynote speaker Scott Stratten, which says: “If you believe business is built on relationships, make building them your business.”

This is where good print marketing is so important.

From the moment you first interact with someone, the relationship begins. That’s from the first brochure they pick up from your stand at an exhibition. The flyer you post through their door. The poster pasted to a backstreet wall. The window graphics in your shop front. The business card handed over at a networking event.

Forbes magazine suggests you get just 7 seconds to make that first impression. So having poor marketing won’t help you. It’s why we’ve written how-to guides on how to get the most from your printed materials.

The ultimate guide to printed conference folders and delegate packs

How to make your business card stand out

Get the most from your printed menus

7 considerations when designing a great leaflet

Read these guides, then speak to our print experts. Together we’ll create great print marketing that will help businesses create long-lasting relationships with their customers.

How to build customer relationships in marketing with printed materials

We’re lucky, in that in our business we can help other people’s businesses to build relationships through print.

We help them create those great first impressions. Impressions which will stop an interaction falling flat on its face before it’s begun. Then we’ll help you to nurture the relationship to ensure it continues to be fruitful in the future.

Personalise your printed communications

One of the easiest ways to make your customers feel valued is to give them the individual treatment. Whether in-store or through your printed communications a good experience is essential. And one of the best ways to provide this is through personalised interactions. That means using their names on letters, flyers and emails. And tailoring your offers to them based on previous habits and purchases. Send them special offers on their birthday or follow up purchases with after care advice.

Introduce loyalty programs to show you appreciate your customer

Loyalty programs are another good way of showing your customer that you appreciate them. As already suggested, a special offer on their birthday will be appreciated. As will seasonal offers and giveaways. These can take the form of a greetings card, a letter with perforated vouchers or a points programme with a loyalty card.

Stay in constant contact with your customer to keep them engaged

The benefit of a loyalty program is that it encourages you, as a business, to contact your customer regularly with updates. It’s all too easy to forget about existing customers when trying to encourage new business, but this is a huge mistake.

Luckily, there are several methods that can be employed to maintain contact with these customers. A regular printed newsletter mailed to your client will ensure you touch base with them on a seasonal basis. Likewise, a catalogue or new brochure will have the same effect.

Direct mail is an effective way of contacting your customers with products or offers. 87% of people consider mail to be believable, so this is a particularly effective medium. Remember to personalise the letter to them, add a special offer and you’re on to a winner.

Kall Kwik St James’s can help maintain business relationships through print marketing in London

Our team of print specialists are experts in creating printed material which looks great and encourages your customers to take action. Speak to us about personalisation options for your print, design tips for your printed materials, or embellishments to the print itself that will impress.

To find out how we can help, call us on (020) 7930 1976, email us on [email protected] or fill in our contact form.

Get in touch with Kall Kwik