Posted: January 24, 2019   •   Posted in: Design, Printing


7 considerations when designing a great leaflet

We have all been there. We have an event to promote. Or a new product. Maybe even just our business in general. It doesn’t really matter, we have information we want to shout about. But how best to convert our sparkling words into something our customers will read and take in? There is only one medium for this job: The humble leaflet.

Usually A5 or DL in size, leaflets are a great method of conveying a lot of information in a beautiful way. While they vary from text-heavy documents to graphic led pieces, the one thing leaflets must be is eye-catching and user-friendly.

To get the most from your leaflets, follow these tips:

How to create a terrific looking leaflet

  1. Go to a professional – The number one piece of advice when you are designing a leaflet: Enlist the help of a professional designer! With a wealth of experience, they have a sense of composition and know how to position a document. They will also have access to a whole range of fonts and stock photo libraries. You will never need to use a poor-quality – or worse still, copyrighted(!) – image again!
  2. Stick to your brand guidelines – Your brand identity should be consistent across all your marketing media. This includes your logo, fonts and corporate colours, as well as the tone of voice. Keeping these constant means your message will be instantly recognisable to existing customers.
  3. Know your audience – One of the most important aspects of any design is to create your document for your audience. Not for yourself. By understanding what your audience responds well to you can create a document that will engage them and encourage them to take action.
  4. The basics – Follow these simple tips to ensure your leaflet is easy to read.
    1. Keep the text above 10pt
    2. Do not use light colours, unless on a dark background
    3. Remember, shorter sentences are usually easy to read than rambling ones
  5. Think about size – How are you going to distribute your leaflet or flyer? If it is on a trade stand, an A4 sheet may be appropriate. If it is to be posted a trifold DL document may save on postage costs.
  6. Include the essentials – While the content will vary from leaflet to leaflet, some core aspects must be included on all marketing.
    • An attention-grabbing headline.
    • Logo
    • Effective call-to-actions
    • Specific details about the event/product you are promoting!
  7. What is the budget? – You want your flyer to stand out. A good way to do this may be with a specialist print finish. Foiling or spot UV are expensive but can ensure your leaflet looks striking.

How to reduce your leaflet design time

Our graphic designers are experts in designing great looking leaflets. With years of experience, they have designed a number of leaflets and flyers, which engage their audience, encouraging them to buy a product or sign up to an event.

Follow these tips to make the most of your budget:

  • Know what style you want before your meeting
  • Know your audience
  • Have your brand guidelines to hand
  • Have the images or an idea of the images you want to use
  • Spell check any text

Contact Kall Kwik St James’s for leaflet design and print in central London

To arrange a meeting with our design team, contact us on (020) 7930 1976 or email sales@kkstjames.london.