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Posted: September 15, 2019   •   Posted in: Marketing Tips, Printing London   •   Tagged:

The ultimate guide to printed conference folders and delegate packs

Conference folders and delegate packs are essential components for a successful exhibition. A place to hold important information, such as a map of the venue, speakers’ notes and a show programme. A way to impress delegates from the start, a well-designed conference folder can create a professional image of your business.

Top tips for a great looking conference folder

  • Keep it simple – Often a simple design can be more effective than a cluttered, over the top look. Use a simple layout with just a few elements, such as a logo and one image.
  • Laminate – A laminated finish can preserve the lifespan of your folder. Not only is it waterproof, but it will also make the folder more durable and feel more quality.
  • Experiment with shapes – The standard conference folder is a portrait A4 document. This is ideal for holding documents, but add some interest with different shapes or die-cut elements.

What printed materials should be included in a conference folder?

As well as a good looking conference folder, the information inside it must also look the business. Consider the following items to include in your conference folder…

Conference programme

The conference programme is the holy grail of information about your conference or event. While it is important to ensure this document looks great, its functionality must not be forgotten. Make sure you include the following essential information:

  • A schedule of the day
  • Venue map
  • Branding for the event
  • Adverts from sponsors
  • Description of vendors/speakers/partners

Vendor’s advertising material

Printed leaflets and flyers are still effective marketing tools. Make it part of a sponsorship package that business will have a printed advertisement included in the delegate pack. Conference folders can be manufactured with extra gusset space (up to 10mm) to fit brochures or other bulky documents if required.

Promotional products

Conference folders can be designed to include additional pockets to hold promotional products from the organisers or principal sponsors. These may include a branded calculator, a promotional pen or even a preloaded USB.

A branded pad would also be ultra-useful at a conference, for taking notes during talks. Lanyards and ID cards can be included in the folder and will promote the sponsor’s brand around the hall, as well as identify the wearer.

Daily newspaper/magazine

If the event is taking place over a few days, consider producing a daily newspaper or magazine. In it you can include news from the show, exhibitors and give background to events that are taking place each day.

Save time with our FREE conference checklist

If you’re organising a conference, you’ll know how hard it can be. Make sure you don’t miss a thing with our FREE checklist.

Download Checklist

Conference folder and delegate pack printing in London

Kall Kwik St James’s are conference printing specialists. Located in the centre of Pall Mall, close to five-star hotels and conference centres, we’re well placed to provide last-minute printing for conferences and events in London. If you need print in a hurry, speak to our print team on (020) 7930 1976 or email [email protected].