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Christmas is a time of giving. Receiving presents on the day itself is a big part of the seasonal festivities. But how can your business benefit from this generous tradition during the yuletide season? With a corporate Christmas card of course.
Christmas cards are a personal way of thanking clients and suppliers for working with you throughout the previous 12 months. A powerful networking tool, a branded card generates goodwill and acts as a marketing tool throughout the festive season.
Here are five reasons to send a corporate card this Christmas:
More personal than an email, sending a bespoke Christmas card shows a human touch which will be appreciated by the recipient. While an email greeting is all well and good, a posted card will show you care.
Used to cement a relationship with a client, or even remind a lapsed customer of how you can help them, a personalised card piggybacks on these emotions, making your recipient feel valued, knowing that you have take a personal interest in them.
Whilst a Christmas ecard will inevitably be deleted once read, a Christmas card will be displayed throughout the festive period. Whether on a notice board or sat on a desk, custom dictates that decorations and cards be left up until the twelfth night (or January 5th). That means if your card is sent at the start of December, it can promote your brand, message or services for a whole month.
You choose who to send your Christmas cards to. This means there is no wastage. Choose your best customers or a supplier who has gone over and above the call of duty during the year. Personalise the card to make it even more special. Printed with your company logo, a card is an effective marketing tool.
In a digital age, where many companies are sending electronic communications, a tactile Christmas card, delivered through the post, can make you stand out from your competitors. As less Christmas cards are received, the ones that are sent create an extra impact. They will make you and your company appear caring, having taken the extra time to physically send the card.
That is not the only advantage. As we have already seen, a card will be on display throughout the month. Would your client print out an email and pin it on the board, or simply send it to their deleted folder?
Christmas and the new year are typically quiet times of the year. Christmas cards represent a soft-selling technique, which may sub-consciously generate sales during this period. January is also a time when businesses re-evaluate their operations and consider new suppliers. Having a card on their desk when they return from the holiday period may be the reminder of your services that a decision-maker needs to get in contact. Adding an exclusive offer code to be used in January may also help to stimulate some new business, giving your year start a timely boost.
If you are sending hundreds of Christmas cards, it would be unfeasible to have your whole team sign everyone. Likewise, writing a personalised message in each one would be impossible. But for your best customers or suppliers, you should look to go the extra mile and handwrite a short personal message. Don’t forget to handwrite the envelope too. It makes a difference.
Writing Christmas greetings for business clients can be confusing. For a corporate Christmas card to be useful it needs to have a heartfelt message. One which will make your customers or business partners feel good about themselves. One which will strengthen the relationship between you. One which is friendly but professional.
Thankfully, this doesn’t have to be as complicated as it sounds. The wording of your corporate Christmas card doesn’t have to be long. Often a simple sentence or two will suffice.
If you prefer something a bit longer, take the time to show how you appreciate the recipient.
As with all business communications, it’s important to remain professional at all times. But it is Christmas, so you’ll also want to be friendly and warm. The following terms may inspire you.
Whatever message you want to promote this Christmas, Kall Kwik St James’s can help. Whether you want to send branded gifts, calendars and diaries, seasonal banners or Christmas cards we are design and print experts. To get in touch, call us on (020) 7930 1976 or use our online form with any enquiries you may have. We’ll be pleased to help.Request a quote