Posted: October 12, 2017   •   Posted in: Printing London   •   Tagged: Business Cards

Why business cards are still relevant in a digital world

Often the first impression a potential customer gets of your brand, business cards are a tactile, personal means of exchanging contact information. We believe that talk of business cards becoming obsolete in today’s digital age is premature and perhaps, more than ever, they are still relevant for a multitude of reasons.

A printed business card is a tactile medium

Professionally designed and printed business cards create a great first impression. They position a company as one that is organised, efficient and trustworthy.

Often an introduction to your brand, a quality business card can speak volumes about what you do and how you do it. When given to a potential new client, they will quickly learn about your company in a short period of time.

It is not only the information that is printed on the business card that will effectively sell your company. The look of your card, the weight of the stock it is printed on and the quality of the finishing touches will all help to influence the subconscious decisions made by the recipient. Appealing to the senses of sight and touch, a full colour, laminated card printed onto a heavy stock will immediately create good feelings around your brand.

At Kall Kwik St James’s we offer a diversity of finishing options. These include thermography, spot UV and embossing to set your card apart from your competitors.

Business cards continue to be an effective marketing tool

Business cards are available in a myriad of shapes and styles. If you are in a creative industry having an imaginative card can reflect your artistic brand values, if in an established accountancy firm, a more traditional card with embossed features may be more appropriate.

You will need your card to be well-designed and good looking to ensure it is found at the top of your customer’s pile. Home of the address and other contact details, the front of a business card can be enhanced by a colour logo; while the back can be more personalised, with images or information about your products or services.

Business cards: Print can work alongside digital mediums

Ultimately, you will want your details to appear in as many databases as possible. By adding a QR code or an NFC chip to a business card, you open up the prospect of being added to a digital database too.

You may think there are no longer occasions that digital communication does not work. However, even in 2019, there remain times when mobile devices can’t function. Some rural areas still lack fast data speeds. Aeroplanes require phones to be used in flight mode only. And a dead battery can be as costly to a potential deal’s success as it is annoying.

With a business card, there is no downtime. If you’re networking in the air, in the countryside or with a business owner who just doesn’t own a mobile phone, simply pull out a business card and your connection is complete.

Business cards have the personal touch

Handing over a business card is the only way of exchanging contact details while maintaining eye contact. Sharing information via a mobile device requires at least one person to be looking at their phone. Scribbling a handwritten note takes concentration. There’s also the risk that your contact won’t be able to read your handwriting. There are no such concerns with a business card. As they are physical, they are guaranteed to be looked at again. A contact in a phone can easily be lost in the ether, never to be seen again.

Standing the test of time

As with many advancements in technology, traditional methods are often superior. Vinyl will always sound better than an mp3 file that has been compressed, books more enjoyable than digital mediums. The same is true of business cards. More personal than a LinkedIn connection, more physical than an email. In a digital world, business cards are a classic and proven way of working. One that has stood the test of time. One that is trusted and personal, and one that looks sure to continue to be so well into the future.

Business card printing in central London

To find out more about business card design and printing from Kall Kwik St James’s give us a call on (020) 7930 1976, or email [email protected]